基于电商促销井喷需求的应急供应链研究

The Research on Disruption Supply Chain Based on Blowout Demand of E-commerce Promotion

本文研究了电商促销井喷需求下应急供应链的特点、设计以及可行最优配送方案等相关问题,对应急物流配送进行深入研究,包括无运输能力限制的物流配送、有运输能力限制的物流配送以及多目标规划三种情况,并将此模型与算法应用于算例,不仅对正常商品配送模型与应急商品配送模型作了比较,还说明了本模型和算法的正确性和实用性。本文的研究对电商促销井喷需求下的物流配送具有重要指导作用。

This paper studies the characteristics, design and optimal distribution strategies based on blowout demand of E-commerce promotion. We put forward three models and respective optimal distribution strategy： distribution of unlimited transport capacity, distribution of limited transport capacity and multi-objective planning. What＇ s more, we apply models and algorithms to the example, and not only compare normal distribution model with disruption distribution model, but also prove their correctness and practicality. This study exerts an important role in guiding distribution under the condition of E-commerce promotion.