南昌市锦峰大酒店发展战略研究

Nanchang Jinfeng Hotel Development Strategy

南昌锦峰大酒店作为本地区老牌五星级酒店,在对手林立的高端酒店市场竞争中,必须调整发展战略,适应市场需求,文章从品牌、服务、文化、营销四方面进行阐述。

Nanchang Jinfeng Hotel as the old five-star hotel, in the opponents lined with high-end hotel market com- petition must adjust their development strategies to meet the market demand, the article described from four aspects of the brand, service, culture, marketing.