对市场调查与预测课程教学模式改革的研究——基于地方本科院校的视角

On the Teaching Model Reform of Market Survey and Forecast:from the Perspective of Local Undergraduate Universities

市场调查与预测现有的教学方法枯燥单一、缺乏对学生实践能力的培养、教学考核方式过于简单,使得这门实践性很强的应用型课程没有达到相应的教学目标,因此在地方本科院校,对市场调查与预测教学模式的改革迫在眉睫。改革教学方法和手段,提高课堂教学效果;在教学内容上突出案例教学;加强实训和实践教学环节,提高学生的实践动手能力,以及注重学生对知识的掌握程度和运用能力的考核方式是此次教改的主要内容。

The existing teaching methods in Market Survey and Forecast course are dull and monotonous, lack of cultivation on stud form on teaching model is ing effect by innovating ents＇ practical urgent. The k teaching meth abilities. And the teaching assessment is too simple, Thus the re ey measures should be as follows： to improve the classroom teach ods and means; to highlight the case teaching in contents; to strengthen the practical training and practice teaching; to emphasize the assessment at students＇ real corn mand of knowledge and applied ability.