摘要
文章从中国体育电视娱乐化产生的四个因素分析,提出体育电视节目的娱乐化具有客观的必然性和时代发展的必然性。经济文化的发展促使受众群体观念转变,直接影响到大众传播媒介的发展方向和观众的审美需求,最为主要的变化就是大众传播越趋娱乐化。本文对中国体育电视娱乐化的积极作用以及产生的弊病和问题给出了评价。
The paper analyzes four factors which the entertainment--oriented sports TV program in China deprives from, and finds out its necessity in this period. The development of economics and culture makes the change of the audience＇s opinion and influences the direction of mass media ＇s development and the audience＇s aesthetic requirement. The entertainment--oriented mass media is caused by it. It also reviews both the positive and negative effect of the entertainment--orien- ted sports TV program in China.
出处
《体育与科学》
CSSCI
北大核心
2013年第1期118-120,共3页
Sports & Science
