云南广电村村通长效机制市场化运作初探

Yunnan Radio and Television Coverage Long-term Mechanism Through Market Operation Trial

广播电视村村通工程最终目标是实现户户通、优质通、长期通。如何建立广播电视村村通长效运行机制,使村村通优质通、长期通,让这一民心工程发挥它最大的作用,是广电人一直在思考和探索的问题。主要介绍了云南广电村村通长效机制的市场化运作。首先介绍了云南广电村村通工程覆盖情况、长效运行保障现状以及面临的困难和机遇,然后介绍了市场化服务方式构想,以及市场化服务体系的建立。

Radio and television coverage through engineering＇s ultimate goal is to realize family pass, high quality pass, long pass. How to build a radio and television coverage through long-term operation mechanism, so that the village pass, quality pass, long pass, and let the morale project play its biggest effect, is the radio and television people always thinking and exploration. The Yunnan radio and television coverage through long-term mechanism of market operation is mainly introduced. Firstly, Yunnan radio and television coverage through engineering covers, long-term operation security status and the difficulties and opportunity are introduced. Then, the market service way conception is analyzed, and the establishment of the market service system is analyzed.