从苹果公司的生态系统看产品设计发展新趋势

随着市场竞争的日益激烈,单纯靠一个产品或一个概念的创新已经很难获得成功。本文通过分析苹果公司近10年的发展历程来说明苹果公司的成功不仅仅是靠单一的产品、软件或者系统,而是主要依靠一个庞大的环环相扣的生态系统,一个主动性的全能系统,一个开放而又封闭的体系。正是这系统使苹果公司可以打败众多的竞争对手立于不败之地。在此基础上,指出了当前企业产品设计发展的新趋势。

With fierce competitions in the market, it＇ s rather difficult to succeed simply by a product or an innovation of a concept. This essay aims to illustrate that the success of the Apple Inc. relies not only on a single product, software or system, but on a powerful and interlocking ecological system, and a comprehensive and active system as well as a system that allows many people who must obey its rules to join in. It is this system that enables the Apple Inc. to defeat many competitors.