部门协作对先动型市场导向与绩效关系的中介作用

先动型市场导向关注顾客潜在需求,正向影响企业绩效。先动型市场导向对部门协作提出更高标准,要求各部门通力合作,促进突破性创新和开拓式学习,最终提升绩效。本研究旨在验证先动型市场导向对绩效的正向影响,并探索部门协作在先动型市场导向与绩效关系间的中介作用。借助结构方程模型,利用长三角地区企业数据进行实证分析的结果显示:先动型市场导向对企业绩效有显著正向影响,部门协作对先动市场导向与绩效关系起部分中介作用。对企业实践而言,通过加强内部各部门相互协作可提升组织绩效。

Proactive market orientation focuses on customers＇ potential needs, which has a positive influence on enterprise performance. With higher standards on departments＇ collaborations, proactive market orientation requires departments to work together to promote radical innovations and pioneering studies and ultimately improve performances. This study aims to verify the positive influence of proactive market orientation on performances and explores the mediating effect of department collaborations be- tween proactive market orientation and performance relations. With SEM techniques, an empirical analysis on corporate data of the Yangtze River Delta region is done in this paper. The results show that proactive market orientation has a positive in- fluence on performance and the department collaboration has a partially mediating effect between them. For the practice of these enterprises, organization performance can be enhanced by strengthening internal collaborations among departments.