网络环境下行政“公共性”意义建构的符号学思考

The Construction of the Administrative "Public" under Network Environment:a Consideration from Semiotics

本文从符号学理论视角出发,将"公共性"作为一个意指性符号进行研究,分析网络环境下行政"公共性"的意义生产与传播不同于传统环境的新特征以及在建构中容易出现的问题,并提出解决途径,得出网络环境下"公共性"的意义建构须以政府与公众都能理解的共享信码为基础的结论,为政府合理建构公共性、提升公信力提供相关理论依据和建议。

The Publicity is an essential attribute of public administration and an administrative concept of government construction. This paper, from the perspective of semiotics, considers ＂Public＂ as a bedeutsamkeit symbol, and compares the different characteristics of significant production and communication of the Administrative ＂ Public＂ between traditional environment and network environment. It also finds out a solution to solve the problems during the con- struction of Administrative ＂Public＂. We draw conclusions that the sharing code, which both the Government and the Public could understand, is the foundation of the construction of Administrative ＂Public＂ under network environment,and it provides rationale for both the construction of administrative ＂Public＂ and the promotion of government credibility.