孔夫子旧书网与青番茄网上图书馆的盈利模式比较研究

A Comparative Study of the Profit Model of the Confucius-Used Books Web and the Online Library of Green Tomatoes

盈利模式的创新对一个电商企业可持续发展至关重要。孔夫子旧书网与青番茄网上图书馆两家电商企业都有着自己独特的价值定位和多元的利润来源,但他们盈利模式的创新受到了各自商业模式、经营策略、社会属性方面的影响。青番茄能够准确判断自己盈利模式的构成和特征,并结合自身的优势和战略目标,不断探索出独具特色的盈利模式,开辟出属于自己的无竞争领地,这决定了它具有更加广阔的发展前景。

Profit model innovation is essential for sustainable development of an electric commercial enterprises.Confucius-Used Books Web and the Online Library of Green Tomatoes,Two electric commercial enterprises,both have their own unique value proposition and diverse source of profits,but their business models,business strategy and social attributes have an impact on business model innovation.The Green Tomatoes can accurately judge its own profit model composition and characteristics,and based on its own advantages and strategic objectives,it explores its unique profit model,opens up its own competition territory,which makes it have broad prospects for development.