新媒体环境下纸媒跨媒体发展模式探析

Cross-Media Development Model of Paper Media under New Media Circumstance

新媒体环境下,传统纸媒面对新兴数字媒体的挑战,为更好地满足受众个性化、多元化的信息需求,需要跨越新旧媒体的鸿沟,跨媒体运营和发展。通过与互联网和移动通信互联网等数字媒体的优势互补、强强联合的多渠道合作,促进纸媒与网络媒体之间在内容信息、受众资源和传播途径等方面的资源共享,在相互渗透和融合中实现多赢。

In the new media circumstance, the traditional paper media has to face the challenges of the emerging digital media. In order to better meet the personalized and diversitied information needs of audience, paper media needs to across the gap between old media and new media, just choose the way of cross-media operations and development. With complementary advantage of digital media such as Internet and Mobile-lnternet, and the combination ofmulti-channel cooperation, it has been able to promote sharing of media content, audience resources and routes of transmission between paper media and network media, which could achieve win-win in the process of mutual penetration and fusion.