摘要
"网络媒介权力"指网络媒介对事件进行议程设置、影响舆论场形成的能力。基于社会网络分析法中"中心性是权力的量化体现"的假设,通过以"7.23"甬温线特大事故中"天涯杂谈"的一个帖子为样本,对参与讨论主体的中心性指标进行比较分析发现:由于所拥有的社会资本不同,各主体对议题进行议程设置的能力显出层级分化;在参与主体的同质性交往和感染过程中,逐渐产生小群体;每个小群体的信息流入流出都围绕该群体的中心点进行,占据中心点的主体即这次讨论的舆论领袖。基于此而提出网络媒介权力生成路径的一般模型和预警对策。
＂Network media power＂ refers to the capacity and function internet media that influences the process of event and public opinions. Based on the hypothesis of ＂centrieity represents the quantity of power＂ in social network analysis, the author took as a sample 7/23 serious railway accident of Yong-wen line reported by a thread in ＂Tianya Forum＂, conducted a comparative analysis of centricity index about the discussants, and got the following conclusions： due to different social capitals they owned, discussants showed varied capacity of setting agenda; during the communications of similar issues, discussants came to form small groups; information of each group flowed around the center of the group that seized the leader of the thread. The paper raised common model and preventive measures of forming paths of network media power.
出处
《学术交流》
CSSCI
北大核心
2013年第2期215-219,共5页
Academic Exchange
基金
黑龙江省哲学社会科学规划课题"热点事件中网络舆论引导与治理体制研究"(12C036)
黑龙江省哲学社会科学规划课题"解构与控制:新媒体环境下社会舆论‘微传播’现象研究"(12D061)阶段性成果
