从广告投放窥探中外空调器企业品牌营销策略

Brand Marketing Strategy of Air Conditioner Manufacturers in China and Abroad

本文对今年１－６月空调器报纸广告投放内容和形式进行了研究，展示了不同文化背景、不同经营理念影响下的企业的品牌营销策略。

The styles and contents ofair conditioner advertisements in newspapers from January to June this year was analyzed, and the brand marketing strategies under different culture and operational concepts were presented.