煤炭企业推行内部市场化管理的探索与实践

Discovery and Practices on Internal Marketing Management Applied in Coal Enterprise

阐述了煤炭企业推行内部市场化管理的重要性,并结合山东能源新矿集团华丰煤矿实际,对建设内部市场化管理模式进行了探讨,并介绍了企业推行和实施内部市场化管理的成效。实践证明,华丰煤矿创新的管理模式是适合企业实际、能有效激发企业活力的管理模式。

The paper stated the importance of the internal marketing management promoted in the coal enterprises. In combina- tion with the actual conditions of Huafeng Mine, Shandong Energy Xinwen Mining Group, a discussion was conducted on the establishment on the internal marketing management mode and the performances of the internal marketing management promot- ed and implemented in the enterprise were introduced. The practices showed that the innovated management mode of Huafeng Mine is a management mode suitable to the actual enterprise and to effectively excite the enterprise activity.