患者是医院最好的宣传窗口

Patients are the best window for hospital′s propaganda

医疗卫生体制改革的日益推进,使医院服务体系日益完善,同时也使医院之间的竞争变得激烈,面临了巨大的生存和发展压力。于是,"如何宣传医院"这个问题进入了医院的常规议事日程。如何才能更好的宣传医院,提高医院的竞争能力呢?俗话说眼睛是心灵的窗口,那么医院的窗口在哪呢?患者。医院给予患者的正面形象,会潜移默化的传播在患者的周边。患者作为点,周边作为面,由点及面才能达到宣传的效果。

With daily progress and gradually consummate performance of the reform of medical and sanitary system, competitions between different hospitals become more and more fierce and hospitals are facing sever pressure of sur- viving and development. Under this circumstance, the problem of how to propagate hospital is listed in the regular pro- ceedings of hospitals. How to make better propagandas and enhance the competitiveness of hospital？ As the saying goes, eyes are window of heart. It makes us wondering where the window for hospital＇s propaganda is. The answer is patient. The positive images laid to patients by hospital will be spread around patients＂ life circles unconsciously by them. Patients are like dots and their life circles are like planes, we could reach better propagandize effects by propa- gate from dots to planes.