民族传统体育文化的奇观化传播研究——以少林文化的复兴为例

Research on Wonders of the Dissemination of Traditional Sports and Cultural——to the revival of Shaolin culture for example

以"奇观"理论为依据,以少林文化的复兴为文本,研究了传统体育文化在当今信息时代中的奇观化传播实践:影视奇观、武校奇观、舞台奇观、名人奇观、网络奇观和商标奇观。研究认为,奇观化传播有助于传统体育文化的传承、保护和发展,但要慎重选择商业化的手段,只有制定严格的传播规范与行为尺度,拥有超越功利层面的人文胸襟,才能使民族传统体育文化发扬光大。

The spectacle theory as the basis for the revival of Shaolin culture as text, the paper studies the traditional sports culture in today＇s information age, the spectacle of the spread of the practice： TV spectacle, Washu school spectacle the stage spectacle, celebrity spectacle, trademarks spectacle and network spectacle. Suggest that traditional sports spectacle can disseminate protect and develop, cultural heritage, but carefully select the commercial means. Only the spread of strict norms and behavior scale, with the human mind beyond the utilitarian level, can make na- tional tradition sports culture be flourish.