中国电子商务的未来

The future of China's e-commerce

2012年12月3日，阿里巴巴集团在杭州宣布，截止2012年11月30日晚9点50分，其旗下淘宝和天猫的交易额本年度突破10000亿元。

According to eMarketer's survey report,in 2011,China's e-commerce retail scale was up to 55.37 billion us dollars,and the year-onyear growth rate is 103.7%;then it is expected to grow by 94.1% in 2012,the growth rate will far higher than that of United States',and will rank fourth globally.This is to say,China's e-commerce scale will surpass Japan in 2013 and the present world's second position——England.Take Yihaodian for example,in 2008,its sales was 4.17 million yuan,then in 2011 its sales exceeded 2.7 billion yuan.Although the amount of its sales has soared year by year,but it still fails to realize the profit.However,we know,the most important thing of e-commerce is to provide good customer experience.Based on this,the growth is nature and the profit is sooner or later.Another example is Alibaba.On December 3rd,2012,Alibaba announced that,up to 21:50 on November 30,2012,the turnover of it's subordinate companies named Taobao and Tmall in this year had hit 1 trillion yuan.Jack Ma,who is the most important pioneer of China's e-commerce and also the chairman of alibaba,said:'for Alibaba,1 trillion yuan is just the beginning.We are getting into 10 trillion age.In the future,the e-commerce in China,will produce 10 million magnitude small and elegant enterprises,which will have the ability to service 1 billion global consumers.'