基于SNS平台的汽车品牌网络营销策略研究

Strategy Research on Car Brand Network Marketing Based on SNS Platform

随着互联网WEB2.0技术以及汽车行业的发展,一种名为SNS的应用受到人们的广泛关注,汽车传统门户网站的广告信息逐渐不满足潜在消费者做购买决策的需求,单一的汽车网络营销形式涅槃。本文揭示了汽车品牌传统网络营销存在的问题以及利用SNS平台做品牌营销的可行性分析,从而给汽车行业提出有效的网络营销策略,为我国汽车行业未来的健康发展提供参考。

With the development of the Internet WEB2.0 technology and the automobile industry, an application named SNS caught wide attention of the consumers, The advertising informations of traditional car gateway websites are gradually unable to fulfill the potential consumers＇ purchase desire, and a single car network marketing form tends to perish. This paper reveals the problems of traditional network marketing of car bands and the practicability of using SNS as the marketing platform. And then it offers some effective network marketing strategies for the automobile industry in order to provide a reference to the healthy devel opment of China＇ s automobile industry.