蜜月旅游消费倾向分析——以深圳市为例

Analysis of honeymoon travel consumes tendency——Taking Shenzhen city as an example

伴随着结婚的人数越来越多,人们对婚庆用品和婚庆要求不断的上升,直接的影响到了婚庆市场。蜜月旅游在旅游业迅猛发展的同时也在众多的旅游产品项目中逐步的突显出其自身优势。改革开放以来,伴随着国民经济水平的不断增长,人们对蜜月旅游消费质量的要求不断提高,为蜜月旅游相关行业更是带来了强大的经济增长点。本文针对深圳市的婚龄人群,通过调查问卷得到有效数据,分析该特殊消费群体的购买特点,提出发展蜜月旅游的市场应对相关建议。

Along with the increasing number of married,wedding supplies and wedding requirements continue to rise,the direct impact to the wedding market.Honeymoon in rapid tourism development,while also a large number of tourism products project gradually highlights its strengths.Since reform and opening,along with the continuous growth of the national economy level,honeymoon travel consumer quality,continually increasing demands for honeymoon tourism-related industries but also brought strong economic growth point.In this paper,analyze the characteristics of the particular consumer groups purchase through the effective data from questionnaires about the marriageable age population in Shenzhen City,and finally purpose is offer.