高校学生服装消费行为与影响因素研究——基于云南某高校学生的调查

Reaserch on clothing consumption behavior and influencing factors of college students——Based on a survey of college students in Yunnan

高校学生是未来消费时尚和方向的领导者,本文通过对大学生服装消费行为的研究,同时通过研究大学生服装消费的影响因素,并对有关统计变量进行相关分析,对当代以大学生为目标市场的服装企业也具有一定的指导性意义。

College students are the leaders of the future consumption trend and direction,by researching on clothing consumption behavior of college students,this article reflects the students＇ ideas.Through the college students＇ influencing factors of clothing consumption and statistical variables correlation analysis,garment enterprises have certain guiding significance for the target market of contemporary college students.