论引人误解的不正当竞争行为的判断标准

Discussion on Judgement Standard of Misleading Unfair Competition Acts

正在修订中的《反不正当竞争(草案)》对"引人误解的虚假表示"和"引人误解的虚假宣传"作了修改,分别改为"虚假表示或引人误解的表示"、"虚假宣传或引人误解的宣传"。但有关"引人误解"的内容并未修改,其判断标准依然缺失。本文主要就引人误解的判断标准的建构,根据国外的立法和实践经验,结合我国实际情况,提出一些看法和建议。

Presently,misleading false representation and misleading false publicity have been modified in Law of Anti-unfair Competition Acts（revision）being revised.Misleading false representation is modified as false representation or misleading representation and misleading false publicity is modified as false publicity or misleading publicity,respectively.Regrettingly,statements on what ＂misleading＂ means still have not been revised and its judgement standard is still missing.The paper,based on overseas legislation and practice combined with Chinese practical experiences,makes some comments and suggestions on how to construct judgement standard applied to judge what＇misleading＇is.