旅游者碳补偿支付意愿及碳补偿模式研究——以杭州西湖风景区为例

The Research of Travelers'willingness to pay for Carbon Offset by using TCF Models in Hangzhou West Lake scenic area

随着全球气候变化逐渐成为人们热议的话题,低碳也走进了我们的生活。因此,旅游者的碳补偿作为低碳旅游中不可获缺的一部分,尤其在闻名遐迩的杭州西湖风景区,更有着其调研的意义。本文以在杭州西湖风景区的岳庙、曲院风荷、苏堤、孤山、断桥等近十个景点,近六百份的问卷调查数据为基础,从旅游者对全球气候变化的了解程度以及碳补偿的支付意愿和原因几个方面入手,分析总结目前旅游者对于低碳旅游的认知和碳补偿支付意愿,从而从政府、企业、游客方面提出更为可行且环境友好的旅游者碳补偿模式。

As global climate change becomes more and more popular as a hot spot of sociaty,the idea of low carbon life has been further comprehended.Therefore,travelers＇willingness to pay for carbon offset is now one of te important parts in the fields of low-carbon tourism especially for the Hangzhou West Lake scenic area,whcih is well-known in the world.This paper investigates and analyses the traceler＇s understanding of global climate change and thier willingness to pay for carbon offset as well as thier reasons,based on almost 600 questionnaires surveying in more than 10 Hangzhou West Lake sights,such as the the temple of Yuefei,Wine-making Yard and Lotus Pool in Summer,the Su Causeway,Solitary Hill and the Broken Bridge etc,to provide a more feasible and more environmental-friendly compensation mode for governments,enterprises and tourists.