信息经济学视角下的高校图书馆信息咨询服务

Information Consulting Services of University Library from the View of Information Economics

面对信息服务市场的激烈竞争,高校图书馆信息咨询服务要生存和发展,必须树立市场观念,通过研究市场需求,锁定目标用户群,并进一步分析用户效益、研究用户信息行为,积极采取措施为用户提供效益最大化的服务,同时要制定信息咨询人员激励机制以保证提高服务质量。

To survive and develop in the fierce competition environment of information service market, the information consulting services of university library must establish marketing economy conception; take active measures to offer users services ofmaximum benefit by studying the market demand, finding target users, further analyzing user benefits, studying user information behavior. At the same time, incentive mechanism for information consultants should be set up to improve service quality.