献血者电话回访的差异化管理

Telephone Follow-Up Based Differentiation Management of Blood Donors

结合无偿献血者满意度调查,按献血人群、满意度等级、不满意因素和献血类型等因素确定不同献血者,利用电话回访与献血者互动,实行差别化管理,以确保无偿献血事业的稳步、健康与持续发展。

Combined with satisfaction survey on donors of non - remunerated blood donation, the paper identified the differ- ent donor according to categories of donors, satisfaction level, un - satisfaction factors and blood types, used telephone follow - up as information transfer and donor interactive platform to perform differentiation management, which ensures the steady, healthy and continuing development of non - remunerated blood donation.