试论网络环境下的营销创新观念

Trying to discuss view of marketing innovation under network circumstance

从产品、市场、消费者等几个角度讨论了网络经济对现代营销观念的影响 ,并进一步探讨了网络经济赋予营销理论的新内涵 ,即技术创新和营销创新意识、智能化意识。

WT5”BZ]From several angles of products,markets and customers,this paper discusses the network economy has influenced the present marketing concept and it also investigates the network bestows new intension on the marketing theory,such as the sense of technological innovation and credit sale one,the sense of network and intelligence,the sense of worldwide marketing and humanism. [WT5”HZ]