全域体验开发模式:区域旅游开发的新途径

Global Experience New Ways of Development Model for Regional Tourism Development

在回顾我国现有区域旅游开发模式的基础上,提出了全域体验开发模式的新理论,阐述了其资源拓展观、市场拓展观、企业拓展观、产品拓展观和开发规划观等内涵,强调了它的现实意义,认为全域体验开发模式作为现有区域旅游开发模式的有益补充,有可能成为将来各类区域的最终选择。

On the basis of review of existing regional tourism development model, the paper initiates the global experience of the new theory of the development model, describes its resources to expand the concept, marketing concept, enterprise development concept, and expands the connotation of the concept and development planning concept and also emphasizes its practical significance. The paper suggests the global experience and development model as a useful complement to existing regional tourism development model, may become the final choice of the various regions in the future.