摘要
近年来电子商务的发展速度高达200%～300%,但作为其下游产业的物流业发展速度却仅有40%左右,物流服务远远跟不上电子商务的发展。马云说:"未来十年是物流时代"。而作为快递业龙头老大的EMS自然成为万众瞩目的焦点。文中借助波特模型和SWOT分析法对EMS的市场现状和自身能力进行深刻的剖析,找出EMS发展的内部优劣势和外部环境机会与威胁,进而探索出一条适合EMS未来成长的发展道路。
In recent years, the development rate of e - commerce has been up to 200% to 300%. However, as the downstream industry, the development speed of logistics is only about 40%. The development of logistics service couldn＇t apparently keep up with e -commerce. Jack Ma said： ＂The next decade will be the logistics times＂. As the leader of logistics, EMS is absolutely the focus of everyone＇s attention. This paper makes use of the potter model and SWOT analysis to deeplyanalyze the mai＇keting situation of EMS and its own ability, then find out the internal strength and weakness, together with opportunities and threats of external environment, to reach the purpose of tracking outsuitable growth path for EMS.
出处
《物流工程与管理》
2013年第1期198-200,47,共4页
Logistics Engineering and Management
关键词
EMS
五力模型
SWOT分析
发展战略
EMS
five competitive forces model
SWOT analysis
development strategy
