推广特许连锁 促进流通组织创新发展

Extending Franchising to Promote the Innovative Development of Circulating Structure

分析论证了特许连锁的优势所在和我国流通业推广特许连锁的有效途径 ,提出了以此促进和推动流通组织创新发展的对策建议。

This paper analyses and demonstrates the advantages of franchising and the effective channels to promote it in the circulation business of China,and suggests the countermeasures as to promoting the innovative development of circulating structure.