摘要
台北故宫博物院的影视宣传广告创意独特,它将馆藏精品中蕴涵的中国传统审美观念以现代时尚的形式予以体现,在荧幕上进行了一次特殊的展览。台北故宫博物院的这一做法对博物馆宣传策略的制定具有启示意义。
The film and television advertisements released by the Taipei National Palace Museum display different kinds of collection treasures via modern techniques to present or represent the traditional Chinese aesthetic concepts. This thesis analyses the modern forms of representation of the traditional Chinese euhure in the film and television advertisements of the Taipei National Palace Museum, gen- eralizes three kinds of publicizin~ strate~~, namely, the ooints of oublieizinz, effect of Dositionin~ and the use of media.
出处
《开封大学学报》
2012年第4期93-96,共4页
Journal of Kaifeng University
关键词
博物馆广告
台北故宫
传统文化
时尚表现
advertising of the museums
Taipei National Palace Museum
traditional culture
fashion show