数字出版冲击下我国传统出版的生存与发展

Surviving and Development of Traditional Publishing under the Impact of Digital Publishing in China

数字技术的发展与应用给出版业带来了革命性的变化,改变了人们对出版的传统定义。虽然数字出版会对我国传统出版产业构成威胁,但是传统出版仍有其存在的独特价值,目前依然占据主导地位。加快传统出版与数字出版的融合发展,是我国"十二五"时期产业发展的新目标。创意出版和按需印刷是实现传统出版转换和变革的重要途径。

The development and application of digital technology in the publishing industry has brought a revolutionary change to the traditional definition of publishing, and has posed a challenge and thread to our traditional publishing industry. But the traditional publishing still has its special value of existence, and it is still dominant in the publishing industry currently. Accelerate the convergence of traditional publishing and digital publishing is a new target for China＇s ＂ 12th Five-Year Plan＂ period of industrial development. Creative publishing and printing on demand is an important way of conversion and transform of traditional publishing.