苏南地区文化产业发展的SWOT分析

The SWOT Analysis of the Developmentof Southern Jiangsu’s Cultural Industry

调整产业结构、转变经济发展方式,要求苏南地区发展文化产业。分析表明,苏南发展文化产业具有经济基础好、文化资源丰富等优势,但也存在专业人才短缺、文化龙头企业少的劣势;有调整产业结构转变经济发展方式大势等前所未有的机遇,也面临着激烈的竞争威胁。

Adjusting industrial structure and transforming economic development mode requires Southern Jiangsu to accelerate the development of cultural industry. The analysis shows that Southern Jiangsu has advantages to devel- op cultural industry such as a good economic foundation and abundant cultural resources. However, there exist some drawbacks in cultural industry such as the shortage of professional talents and cultural leading enterprises. The trend of adjusting industrial structure and transforming economic development mode brings Southern Jiangsu unprecedented opportunities. On the other hand, Southern Jiangsu itself faces the threat of fierce competition as well.