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制造商和供应商建立合作伙伴关系的影响因素研究

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摘要 近年来,学者越来越关注供应链上合作伙伴关系问题的研究。一些学者研究了制造商和供应商建立合作伙伴关系的影响因素。本文基于现有的研究成果,将制造商和供应商建立合作伙伴关系的影响因素归纳为3个方面:应对日益激烈的市场竞争,获取持续的竞争优势;采购的战略重要性日益显现;获得超额利润。前两个因素是双方建立合作伙伴关系的必要性,第三个因素是双方建立合作伙伴关系的可行性。
作者 付俊霞
出处 《市场研究》 2013年第1期26-27,共2页 Marketing Research
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