古镇人文旅游现状问题和对策——以西塘古镇为例

The problems and the Strategies to the Culture Tourism of the Ancient Towns: the Case Study of Xitang Town

随着古镇旅游的迅速发展,物质旅游所造成的拥挤的旅游环境、低层次的旅游内容、残缺的文化气息和过度的商业化氛围、旅游特色同质化等方面的问题逐渐成为专家学者研究的焦点。本文以西塘为例论述人文旅游发展过程中存在的问题,并提出发展人文旅游,以及提供体验式场所来提升旅游质量的对策。

The crowded environment, the low-level content, the fragmental culture as well as the over-commercial-development draw a lot of attention to the expertes. The paper takes the case of Xitang as example to discuss the existing problems during the development of the culture tourism. It raises the strategy of developing cultural tourism, improving the tourism quality through the experienced places.