我国高校图书馆阅读推广所存在的问题与对策研究

Problems and Countermeasures of Reading Promotion in Chinese Academic Library

分析当前我国高校图书馆阅读推广的实践特点,即传统文化活动占据主导,新型媒介推广崭露头角;指出高校图书馆阅读推广存在的问题,最后从健全阅读推广组织机构、丰富阅读推广活动内容、拓展网上阅读推广渠道、优化数字阅读推广环境以及完善阅读推广合作机制等五方面提出推进高校图书馆阅读推广的策略。

Firstly, this paper analyzes the practical characteristics of reading promotion in Chinese academic library, that traditional cultural activities occupy dominant and new media promotion comes to the force. Then it points out the existing problems. Finally it puts forward the countermeasures from five perspectives which are perfecting organization, enriching activity contents, expanding online channels, optimizing digital reading promotion environment and optimizing cooperative mechanism.