企业营销战略:关注消费者满意度与忠诚感

Enterprises Marketing Strategy:Improve Customers Satisfaction,Foster Customers Loyalty

根据研究 ,企业 80 %的营业额来自 2 0 %经常惠顾的消费者 ;一个满意的消费者会引发 8笔潜在的生意 ,一个不满的消费者会打消 2 5人的购买意愿。因此 ,提高消费者的满意度 ,培育消费者的忠诚感是企业营销的重要课题。如何提高消费者的满意度 ,其关键就在于实施CS战略。

According to the study and the practice of enterprises, it shows that 80% of the volume of business of enterprises comes from 20% of customers who often come to the business. A customer who satisfies will result in 8 potential businesses and a customer who doesnt satisfy will dispel 25 persons shopping desire. Therefore, it is important for the business of enterprises to improve customers satisfaction and foster customers loyalty.