中西方文化差异对国际商务谈判的影响

Study on the Cross-Cultural Differences and International Business Negotiation

随着经济全球化,国际商贸往来的日益频繁,在商务交流活动中仅仅懂得商务知识和流利的英语表达是远远不够的,文化的差异性增加了商务交流的难度,常常使得谈判者双方产生并加深误解,最终使得商务沟通的质量大打折扣。如果商务活动中产生的文化误解和曲解不能得到及时解决,而双方又都以自己的文化观念来谈判对方的利益和行为,则难以实现共同的合作目标。就国际商务谈判活动中存在的差异性及其应对策略进行研究,旨在帮助人们在商务活动中跨越文化障碍,避免文化冲突,成功进行跨文化交流。

with the trend of the economic globalization, international business have occurred more frequently than ever, not only study the business knowledge and english expression but cultural difference added the business communciation difficulty is always make the misunderstand between two parties, the business communciation quality is discount, if the cultural misunderstand could not solve ,two parties rely on their own cultural to nego- tiate the benfits and behavoir , two parties could not realize the corporate goal. The author study the difference and the strategy in business negotia- tion and help the people cross the cultural barriers and avoid the cultural conflict and success in cress - cultural communeiation.