农产品地理标志品牌价值增长策略选择——以“英德红茶”为例

The Growth Strategies Choice of Geographical Indication Brand Value of Agricultural Products——Taking"Yingde Black Tea" as An Example

从品牌价值的内涵和外延入手,以"英德红茶"为例,深入分析这一特殊品牌的价值来源,并以此提出农产品地理标志品牌价值的增长策略,为各地方地理标志所有者提供策略指引,保证当地农业经济的可持续发展。

From the intension and extension of brand value,this paper deeply analyses the value source of special brand with Yingde Black Tea as an example,and then put forward the growth strategies for the geographical indication brand value of agricultural products,in order to provide guidance for all local geographical indication owners and ensure the sustainable development of local agriculture economy.