传统民俗产品系列化包装设计与销售——以本命年产品包装设计为个案研究

Traditional Folk Custom Serialization Product Packaging Design and Sale——Case Study for This Animal Year Product Packaging Design

随着社会的发展和民俗文化的影响,本命年系列产品逐步在市场占有一席之地。本命年系列产品不仅体现了人们崇红的民俗,同时也是人们借以相互传达爱意和祝福的物品。本命年系列产品需要结合民俗文化特色以及市场需求特点来进行包装设计,以使本命年这一传统民俗文化得到很好的诠释和发展。

With the development of society and folk custom culture influence, this animal year series products gradually share a space for one person in market. This animal year series products not only embody the folk custom people worship red, at the same time are also the goods people convey love and blessings each other. This animal year products require a combination of folk cultural characteristics and packaging design of market demand characteristics, to make this animal year, this traditional folk cul- ture well interpreted and developed.