广东体育旅游开发存在的问题及对策

The Existing Problems and Countermeasures of Sports Tourism Development in Guangdong

体育旅游是体育产业与旅游产业融合发展的产物,以其健康时尚和彰显个性而俞来俞成为消费者的新宠,也成为了旅游经济新的增长点。近年来,广东体育旅游发展强劲,但问题重重。本文着重分析了广东体育旅游在资源开发的深度、广度、特色、布局以及管理等诸多环节存在的问题,提出了一系列符合广东实际的体育旅游发展对策,建议全省统一认识、协调管理、完善法规、加强宣传、突出特色,以期能为广东体育旅游的可持续发展提供参考。

Sports tourism is the product of the integration development of the sports industry and the tourism industry and it has become the new darling of consumers due to its healthy fashion and individuality, and also has become a new growth point of the tourism economy. In recent years, the development state of sports tourism in Guangdong is strong, but there are some problems. This artiele analyzed the problems of the Guangdong sports tourism in aspects of depth, breadth, features, layout and management of resources development, and proposed a series of development countermeasures. It proposed that the whole province should unify understanding, coordinate management, improve regulations, strengthen publicity, and highlight features, in order to provide reference for the sustainable development of sports tourism in Guangdong.