从“麦包包”模式看中国网络营销的发展趋势

Development Trends of On-line Marketing in China from "Mbaobao" Mode

当今,随着计算机网络技术的蓬勃发展和广泛应用,产生了一种新的营销方式——网络营销,它改变了传统的营销理念、营销策略、营销手段和方式,将成为21世纪企业营销的主流。

Nowadays, with the development and wide application of computer network technology, it has created a new form of marketing： on-line marketing which changes the traditional marketing concepts, marketing strategies, marketing tools and methods, and will become the mainstream of enterprise marketing in 21st century.