区域现代物流标准化的博弈分析

A Game Analysis of Standardization of Regional Modern Logistics

通过构建博弈模型对物流企业合作实施标准化和政府对物流企业给予激励政策的过程进行了分析,指出企业的直接收益、内部员工的支持力度、下次合作的概率等都将影响企业实施标准化行为,另外政府实施激励政策将有利于促进企业实施标准化建设。

In this paper, through establishing a game model, we analyzed the cooperation of logistics enterprises in implementing stan- dardization and the incentive policies given by the government to the logistics enterprises and pointed that the direct benefit of the enterprise, support of the employees and the probability of next cooperation were all factors influencing the implementation of standardization by the enter- prise and that incentive policies by the government would facilitate the implementation of standardization by the enterprise.