摘要
基于目前汽车营销课程重理论轻实践的现状,分析了目前开展的课程实践教学所存在的问题;分别以课堂理论教学以及课后实践实习教学为两主线,开展以整合各实践教学环节、建立一体化教学体系的研究工作,初步构建了汽车营销课程三维一体的新型教学体系。通过合理配置本课程课堂教学与课后实践教学的学时分配,为后续编排新的课程教学内容体系和大纲奠定一定的基础。
Based on the current status quo of automotive marketing courses heavy theory and practice of light to analyze the existing problems in the ongoing curriculum practice teaching; theoretical classroom teaching as well as after-school practice internship teaching two mainline to carry out practice teaching to integmteestablish an integrated teaching system, initial con- struction the automotive Marketing course 3D one of the new teaching system. Through the rational allocation of this course is classroom teaching and after-school practice teaching hours allocated, to lay a foundation for the the subsequent orchestra- tion new teaching content system and outline.
出处
《科教导刊》
2013年第1期125-126,254,共3页
The Guide Of Science & Education
基金
重庆理工大学高等教育研究项目
编号:2010012
关键词
汽车营销
课堂教学
实践教学
三维一体
教学体系
automotive marketing
classroom teaching
practice teaching
three in one
teaching system
