医药市场营销专业案例教学现状调查与策略探讨

Discussions on current situations and strategies for case teaching among medical marketing ma- jors

对医药市场营销专业案例教学现状开展问卷调查，结果显示案例教学法在医药市场营销专业课教学中应用广泛，并为多数学生认可；但仍存在教学能力欠缺，教学理念落伍，案例质量不高，教学方法不当以及学生参与度较低等问题。在案例教学准备与实施中，应更新教学理念，重视师资培训，提高案例设计质量，再造案例教学课堂流程，注重案例教学效果评估。

Questionnaire survey of case teaching was conducted among medical marketing majors, the results showed that case method was widely used in the teaching for medical marketing majors and was approved by most students, however, deficiencies still existed including lack of required teaching skills, outdated teaching concept, low-quality cases, inappropriate teaching methods, few participation, etc. To solve these problems, during the preparation and implementation of case teaching, teachers must update their teaching concept, participate in more training programs, improve case qualities, reengineer case activities and evaluate the effects at each phase.