文化传播视角下对全球体育交往的理性审视

The Rational Examination about Global Sports Exchanges under the Perspective of Culture Spread

基于文化传播的视角,以文化传播的特征为出发点,透过体育交往在世界文化交流与传播过程的作用分析其存在的地域性与文化性差异,然后从文化符号创新、文化身份认同以及交往方式理性这3个不同文化传播视角对体育交往现象进行解读,对有关体育交往的理论逻辑进行了详细的理论剖析,以期为中国体育文化的传播提供可能的理论参考和依据.

Based on the perspective of culture spread, this article, taking the characteristics of culture spread as the starting point, first analyzes the regional and cultural differences of sports exchanges through their effects in world culture exchanges and spread, then interprets the phenomenon of sports exchanges from three different perspectives of culture spread such as innovation of cultural symbols, identity of culture and rationality of communication ways, and finally makes a detailed theoretical analysis of the theoretical logic of sports exchanges, hoping to provide possible theoretical reference and basis for the spread of our Chinese sports culture.