应对气候变化 构建全球企业公民身份──跨国车企可持续发展报告比较研究及启示

Handling weather change and construct global enterprise citizen identity-cross national automobile enterprise sustainable development report comparison research and inspiration

本文利用评论式话语分析方法对欧、美、日3家跨国车企的可持续发展报告进行比较研究。研究发现在气候变化问题上对全球企业公民身份进行构建的一些同型主题,研究认为跨国车企在这些同型主题上的表述差异体现了不同国家文化及制度背景对全球企业公民身份概念构建的影响,同时也体现了企业根据自身战略定位争取行为合法化的努力。

This paper utilized critical discourse analysis as a methodology to study the corporate sustainability reports of multinational automotive corporations. We observed isomorphic themes that constitute socially constructed expectations of global corporate citizenship regarding climate change. We also observed heterogeneity in how these themes are manifested. We examined the rhetorical features of these reports as ways that corporations strategically position themselves in the global marketplace.