买方市场下的企业营销工作探讨

Study on Enterprise’s Marketing Work in Buyer’s Market

阐述了在买方市场条件下的营销工作,主要从加大市场调研力度、强化营销组织和团队管理、确立关系营销、根据市场调整产品价格等方面探讨了在不降低企业销售量的前提下巩固和跟进客户并做好企业营销工作的问题。

This paper states the marketing work under buyer＇s market, and probes into the problem of consolidating and following up customers under the precondition of no-reducing enterprise＇ s sales volume and accomplishing enterprise＇ s marketing work mainly from the aspects of strengthening the market survey and research, enhancing the management of marketing organization and group, establishing the relationship-based marketing, and adjusting the product price based on the market, etc.