摘要
我国房地产企业已走上开创房地产品牌之路，但怎样给品牌定位，怎样用先进的营销手段和优质服务来实施，怎样用高水平的物业管理来保证其实施，形成一套长期化、规范化的过程？这是房地产企业创立品牌时所需要注意到的。
The real estate trade enterprises in China has been on the way of starting the trade-band of the real estatchate.In the course of the practice, we should pay great attention to thefollowing aspects: Where to locate the bran.How to use advanced means of maketing and highlyqualified service to impimentit.How to guarantee it tobe achieved and to form a set of standardand long lasting process by providing goods estate managemet of high quality.
出处
《商业研究》
北大核心
2000年第6期79-81,共3页
Commercial Research
关键词
房地产品牌
物业品牌
营销
物业管理
房地产业
brand, real estae trade brand
goods estate brand, marketing, goods estate manageent
