浅谈出版运作选题策划的创新思维

Talking about the Topic Design in Publishing Operation

在数字化、网络化背景和企业化、市场化条件下,出版企业要生存和发展,只能依靠具有特色又有市场潜力的选题,而这种选题只能依赖策划人的创造性思维。介绍了创造性思维,分析了4种类型的创造性思维及其在选题策划中的运用。

Under the background of digitalization and networking and the conditions of enterprization and marketization, the publishing enterprises that want to exist and develop must rely on the topic design with characteristics and market potential, and the topic design can only rely on the creative ideas of the planners. This paper introduces the concept of the creative idea, and analyzes four kinds of the creative ideas and their application in the topic design.