方案营销在中海油沥青产业的应用探索

Application of Solution Marketing in CNOOC Asphalt Industry

文章以案例形式介绍了方案营销在中海油沥青产业从初次尝试到走向成熟直至推广应用的发展历程,总结了方案营销对中海油沥青产业发展所起到的促进作用。在此基础上,对方案营销在中海油沥青产业的进一步应用发展提出了两点思考。

This article gave a detailed introduction to the development course of the solution marketing from its first trial to maturity and widespread application in CNOOC asphalt industry through use cases,and summarized the positive effects of solution marketing on the development of CNOOC asphalt industry.Based on the above introduction,two suggestions were given as to the further application of the marketing method in the CNOOC asphalt industry.