高职院校营销专业“销售业务洽谈”课程教学改革探析

Teaching Reform of Sales Business for Marketing Specialty in Higher Vocational Colleges

"销售业务洽谈"是营销专业的一门核心课程,但现有的教学内容往往忽视了高职教育的特点,普遍存在重理论轻实践。文章提出了基于工作任务的教学模式改革,对该课程的教学方法和手段进行了创新,改革了考核方式,培养了学生销售业务洽谈的综合能力。

Sales Business is the core curriculum for marketing specialty. But there are problems of the existing teaching content such as neglecting students＇ characteristics in higher vocational colleges, paying more attention to theory than practice. This writer puts forward the reform of the teaching mode based on task, and proposes the innovative teaching methods and means, and reforms the examination mode, so as to train students＇ comprehensive abilities of Sales Business.