信息传播建模仿真中的心理模型研究

Psychology Models of Modeling and Simulation on Information Spreading

研究谣言等信息的传播机理,可以为危机管理等社会应用提供重要的理论依据和技术支持。鉴于信息传播中个体心理因素对传播过程、效果等的重要影响,提出了以态度为核心的心理模型建模思想,并针对信息传播过程中个体交流模式的不同,建立了基于直接交流的不对称影响函数心理模型,以及基于间接交流的非线性描述心理模型。模型运行结果显示,所建立的模型符合人类心理变化的基本规律,能较好地表现信息传播时个体对信息刺激所做出的心理反应,为信息传播中A-gent的心理变化提供了可以描述的机制。

Researching propagation mechanism, such as rumor, by modeling and simulation, can provide an important theory basis and technical support for social applications including of crisis management. Because the individual psychological factom have important influence on the process and results of propagation, this paper put forward a mental modeling idea with the core of attitude and made an asymmetric influence function mental model based on the direct interaction and a nonlinear mental model based on indirect exchange. Simulation results show that themodel is consistent with the law of human psychological changes and is a good description of individual psychological reaction in information communication. These models offer psychology description for modeling and simulation for information propagation in the social area.